SmileDirectClub

SmileDirectClub, a direct-to-consumer brand offering clear aligners as an alternative to traditional braces, launched a comprehensive rebrand to support its global expansion. Centered around the new brand promise—“every smile is full of potential”—the refreshed identity embraces a simple, optimistic, and friendly visual language. This cohesive design system enhances brand consistency and memorability across 14 international markets spanning the Americas, Asia, and Europe.